Huntington’s Victoria
About Huntington’s Victoria
Our Mission is to promote the needs and interests of people affected by Huntington’s Disease (HD).
Our Vision is that all people affected by HD live meaningful and hopeful lives as valued members of the community with equitable and timely access to resources and empowered choices for care and support of the highest quality.
The Brief
Purpose
To create a new identity that is clearly positive and energises the organisation and the Huntington’s Victoria community.
Definitions
opportunity, positive, resourceful, helpful, caring, non discriminitive, always there, gives choice, quality, treatment, professional, compassionate, supportive, empathetic, preserving dignity.
Tone
dignifying, positive, educated, experienced, aware, alive, able, supportive, approachable.
The consumer ‘take away’
For the HD community: There is a way.
For the HD organisation: Pride that they restore dignity through choices.
Solution
Development
