Client: Neami National
Brief: Our relationship with Neami began in 2001. When we met, Neami employed 50 staff and today, there are over 430 staff in almost all states of Australia in over 35 sites.
Initially appointed to design and produce the 2001 Annual Report, Neami came across as a no-nonsense, out-to-make-a-change, professional organisation.
Having grown from a locally based organisation to a state-wide and, in due course national one, OoI and Neami started discussing the need for Neami to re-brand and promote themselves as the leaders of mental health assistance over two years ago.
Outcome: An identity for Australians with mental illness, for their families, and for their practitioners, carers and stakeholders.